Writing a tagline for your business is a lot like finding the right dress for the prom. It won’t necessarily be the complete focus of your experience at the prom, but you do need one. Whether you’re hunting for a prom dress or a business tagline, it sure feels like it will make or break your experience at the prom or in your business.
Whether you call it a slogan, motto, or tagline, I’ve noticed that writing a tagline is something self-employed professionals and coaches often struggle with, especially when starting out. I talk with people about this topic almost every week.
Qualities of the perfect tagline or slogan
The concepts underlying a good business tagline or slogan are simple. Create a key phrase that identifies what you do, who you do it for, presents your big promise, ideally with a memorable flair.
Simple, but not necessarily easy. That’s a good reason to get input from others, both those with a good understanding of marketing and through testing it with those in your target market.
Here are some things to consider in writing your tagline, along with the single most important guideline Read More