Category: Marketing

What’s the path to purchasing coaching services?

Today I want to share with you a cool infographic that talks about the path to an online purchase.

This image is focused on online product sales, and the heavy use of data, however don’t let that scare you away.

Even if you skip the number crunching, the concept is valuable and worth your reflection as a coach, helping practitioner or service professional.

What is your client’s path to purchase?

When you have a good sense of what path (or paths) clients take to discover you, and then hire you it makes everything easier.

To make the whole client-getting process easier, I suggest you reflect on these questions.

  1. What problems are bugging them that you solve in your line of business?
  2. How do they research the issue?
    Do they look in Google, on Youtube, Amazon, or Craigslist? Or do they ask their psychotherapist, physician or accountant for a referral or look for a workshop in your city?
  3. In what ways do they imagine solving this problem?
    By reading a book, taking a class, paying for one on one help? How much time and money do they imagine spending?
  4. How do they discover you first?
    Hint: is it online, at a workshop or networking group, or by referral?)
  5. How do they come to trust you enough to hire you?
    Perhaps through a phone consultation, a teleseminar,  meeting you at a networking group or reading your blogs and emails?
  6. What keeps them on the fence?
    What pushes them into enough clarity to make a decision to hire you?

Take some time to reflect, journal, or talk with a colleague or business mentor. The more clarity you have about this, the easier it will be to choose your next steps.

Now, check out the infograhic.

Source:  Infographic: The Online Path to Purchase

30 social media myths busted

Did you ever fall asleep while someone was talking?

If so, let me tell you a story about my college classmate Christie who kept falling asleep in our computer programming classes.

Our professor had the most boring, monotone delivery style you can imagine.

Falling asleep in class didn’t exactly impress the professor.

Since it was an advanced level class in our major, and his job references were importatnt, this affected Christie’s Read More

Treasures in the murky waters of joint ventures

Imagine that due to soil erosion what was once the extravagant royal palace of an ancient wealthy King and Queen has become …

… a slimy, messy swamp.

Malaria-ridden mosquitoes now bite anything that moves near what was once the elegant home to the wealthiest monarch this imaginary country has known. We don’t know if TV existed there, but the King and Queen were certainly Hollywood types, with uncounted rooms full of treasures, including more gold jewelry and diamonds than the whole court could wear in a year.

Scientists can’t say much more than global warming and soil erosion turned this place into a smelly swamp.   If the mosquitoes don’t get you, the leeches in the knee deep mud probably will. If you survive that watch out for the alligators that pretend to be submerged logs and the poisonous snakes that hide behind almost every piece of vegetation.

If you’re not discouraged yet, the heat and smell is overpowering.

Let’s just say you lose your appetite fast.

No one would want to go there!

Or would they?

As it turns out, the vast treasures of the ancient palace are buried under the muck, free for the taking.

What I forgot to tell you is that by some odd ‘Bermuda Triangle effect’  motors and engines don’t work in the swamp.  Motors always fail, fuel tanks spring leaks, and bulldozers sink so deep they can’t go forward.

Not to be dismayed, you (our hero) set out in search of the treasure with shovels, metal detectors and low tech equipment, bringing along a team of medics, snake charmers and alligator tamers to help you.

When you set out to do joint ventures in your business, sometimes it can feel like that adventure into the swamp looking for the lost treasures of the royal castle.

You can run into all sorts of snakes, alligators, leeches not to mention those malaria-infested mosquitoes.

You can also find  real treasure, Read More

To get more clients, avoid naked promotion

The ROI for blogging is clear and as marketing stretegies go it’s not very complicated.

Still, I hear regularly that it’s confusing and challenging for many small business owners and solopreneurs:

  • How can I find the time?
  • What should I write about?
  • How much stuff should I give away?
  • How will people find my blog?
  • How will my free articles motivate them to PAY for my services?
  • I’ve had my own moments of wondering about questions like these.

Here’s the important thing

Blogging regularly is like the outfit you wear to go on a date.  There are all sorts of outfits that would work well, and there are also sorts of good answers about how to pick a strategy for your blog and how to address your productivity concerns.

You might have had a nightmare once about showing up for a date without clothes on, but in real life no one would do that.

Even the people who enjoy going to nude beaches make the effort to find something nice to wear on a date with someone they want to impress.  And on the next date, they would find something else nice to wear.  (After all, you have to wear something nice even if your final destination is the nude beach.)

We could almost say that not writing blog articles regularly is like showing up naked for a date.

Be careful about when you do that!

Avoid naked promotion in your solopreneur marketing

You need to regularly give your audience something before you ask them to buy. you’re doing naked promotion. Otherwise they’ll stop paying attention to you and consider you to be weird, pushy or both.

Get more clients from your business blog

I’m pleased to bring you this training with Sarah Santacroce, small business internet & social media marketing mentor who is an expert on getting clients from your blog.

Here’s some of what we’ll discuss

  • What to do if you’re not a good writer.
  • The four big benefits of writing regular blog articles
  • How to move people from blog reader to prospective client.
  • How often and how much to write to get the best results.
  • Examples of how you can get blog readers to subscribe to your email list.
  • Key differences between blog article strategy and email list strategies. (This is confusing for many people, but not that complicated once you understand it.)
  • How to get more readers, especially when you’re starting out.

Join us here

7 Nov

Don’t defy this marketing law (just like gravity)

When you’re busy in your business and trying to get new clients, it can be easy to overlook making sure your activities follow the laws of marketing.

Just like gravity this ‘marketing law’ is a ‘law’ you’d best not defy.

Assuming you’re selling something that people consider important enough to pay for …

The most important ‘law’ about marketing is that you need to Read More