What’s the path to purchasing coaching services?

Today I want to share with you a cool infographic that talks about the path to an online purchase.

This image is focused on online product sales, and the heavy use of data, however don’t let that scare you away.

Even if you skip the number crunching, the concept is valuable and worth your reflection as a coach, helping practitioner or service professional.

What is your client’s path to purchase?

When you have a good sense of what path (or paths) clients take to discover you, and then hire you it makes everything easier.

To make the whole client-getting process easier, I suggest you reflect on these questions.

  1. What problems are bugging them that you solve in your line of business?
  2. How do they research the issue?
    Do they look in Google, on Youtube, Amazon, or Craigslist? Or do they ask their psychotherapist, physician or accountant for a referral or look for a workshop in your city?
  3. In what ways do they imagine solving this problem?
    By reading a book, taking a class, paying for one on one help? How much time and money do they imagine spending?
  4. How do they discover you first?
    Hint: is it online, at a workshop or networking group, or by referral?)
  5. How do they come to trust you enough to hire you?
    Perhaps through a phone consultation, a teleseminar,  meeting you at a networking group or reading your blogs and emails?
  6. What keeps them on the fence?
    What pushes them into enough clarity to make a decision to hire you?

Take some time to reflect, journal, or talk with a colleague or business mentor. The more clarity you have about this, the easier it will be to choose your next steps.

Now, check out the infograhic.

140603 Big Data and Purchase.jcf 1 Whats the path to purchasing coaching services?

Source:  Infographic: The Online Path to Purchase

Co-creating wisdom for solopreneur success

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If you’re a solopreneur then you’ll want to have your voice heard by taking part in the 2013 Annual Solopreneur Survey

For several years now, the survey has been run by author and solopreneur expert Larry Keltto.

By taking part you help build the communal wisdom around what creates success for solopreneurs pursuing their right livelihood.

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Did you ever fall asleep while someone was talking? If so, let me tell you a story about my college classmate Christie who kept falling asleep in our computer programming classes. Our professor had the most boring, monotone delivery style you can imagine. Falling asleep in class didn’t exactly impress the professor. Since it was […]

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Are you blocking your business from loving you?

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One of the tragic stories during the historic snowstorm here in Boston last weekend was the story of the 11 year old boy who died because he got into the car to stay warm while his father shoveled the snow. With the engine running and the exhaust blocked by the snowbank, the carbon monoxide went […]

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The icy winter wind is blasting through the carefully insulated thermal windowpanes here in Boston! Not to worry – as 2013 has started, I’ve been like a hibernating bear, hunkered under a blanket. Instead of sleeping the winter away, however, I’ve been at the computer a lot working intensively on some special projects in my […]

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Imagine that due to soil erosion what was once the extravagant royal palace of an ancient wealthy King and Queen has become … … a slimy, messy swamp. Malaria-ridden mosquitoes now bite anything that moves near what was once the elegant home to the wealthiest monarch this imaginary country has known. We don’t know if […]

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To get more clients, avoid naked promotion

The ROI for blogging is clear and as marketing stretegies go it’s not very complicated. Still, I hear regularly that it’s confusing and challenging for many small business owners and solopreneurs: How can I find the time? What should I write about? How much stuff should I give away? How will people find my blog? […]

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Don’t defy this marketing law (just like gravity)

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When you’re busy in your business and trying to get new clients, it can be easy to overlook making sure your activities follow the laws of marketing. Just like gravity this ‘marketing law’ is a ‘law’ you’d best not defy. Assuming you’re selling something that people consider important enough to pay for … The most […]

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Can green & ethical business be profitable?

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When you’re feeling the need for more clients, perhaps especially when you’re feeling a real cash flow pinch, it can be very tempting to make compromises that make you feel uncomfortable.I regularly hear stories of people choosing to do joint ventures with someone they are not comfortable with.  They may not feel aligned with their […]

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