Authentic Business Growth
One of the tragic stories during the historic snowstorm here in Boston last weekend was the story of the 11 year old boy who died because he got into the car to stay warm while his father shoveled the snow.
With the engine running and the exhaust blocked by the snowbank, the carbon monoxide went into the car. Since he had the windows closed, the flow of fresh air was blocked. Sadly this led to his death.
The tragic thing is that he had no idea he blocked himself from receiving the air he needed to live. Even though the fresh air was available, by the time the blockage was discovered he had died.
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The icy winter wind is blasting through the carefully insulated thermal windowpanes here in Boston! Not to worry – as 2013 has started, I’ve been like a hibernating bear, hunkered under a blanket. Instead of sleeping the winter away, however, I’ve been at the computer a lot working intensively on some special projects in my [...]
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Imagine that due to soil erosion what was once the extravagant royal palace of an ancient wealthy King and Queen has become … … a slimy, messy swamp. Malaria-ridden mosquitoes now bite anything that moves near what was once the elegant home to the wealthiest monarch this imaginary country has known. We don’t know if [...]
[Continue reading…]The ROI for blogging is clear and as marketing stretegies go it’s not very complicated. Still, I hear regularly that it’s confusing and challenging for many small business owners and solopreneurs: How can I find the time? What should I write about? How much stuff should I give away? How will people find my blog? [...]
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When you’re busy in your business and trying to get new clients, it can be easy to overlook making sure your activities follow the laws of marketing. Just like gravity this ‘marketing law’ is a ‘law’ you’d best not defy. Assuming you’re selling something that people consider important enough to pay for … The most [...]
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