Did you ever fall asleep while someone was talking?
If so, let me tell you a story about my college classmate Christie who kept falling asleep in our computer programming classes.
Our professor had the most boring, monotone delivery style you can imagine.
Falling asleep in class didn’t exactly impress the professor.
Since it was an advanced level class in our major, and his job references were importatnt, this affected Christie’s career prospects.
Christie almost always sat next to me in class.
We were friends, sure, but she was popular and I wasn’t.
I don’t think she consciously realized it but one of the reasons she usually sat next to me in class is because I’d wake her up.
Sometimes it was embarrassing that she sat next to me, because when she felt asleep in class …
She would slowly lean over the aisle, and almost fall out of her chair! Fortunately I usually stopped her before she crashed noisily to the floor interrupting the whole class.
Do you do social media like this?
The way Christie handled her classes is the way a lot of solo professionals, coaches and entrepreneurs approach social media.
- She was good at connecting with people, much better than I was. This helped her in her career a lot. The problem was she’d get lost in doing this and not make enough progress on her projects.
- Christie was also good with the technical ins and outs of the computer programs we were studying. While this was good, it also meant she would get lost in exploring fascinating things and spend a lot more time than needed on her projects.
And so …
Everything became difficult and exhausting
Since she had a hard time focusing on what was most important, everything became difficult. Christie was super exhausted most of the time.
Social media for business is a lot like that.
It’s important to engage with people, and if you’re doing it for business you can take it too far and waste your time.
It’s important to know some of the technical ins and outs, and keep gradually learning. There’s someone I know who’s wasting a lot of his time on Facebook because he doesn’t understand some of the basics. On the other extreme are many who won’t get started because they’re convinced they can’t get it right.
Getting started and not going for perfection is the best method.
At this point social media for your business can just feel very overwhelming.
When you’re overwhelmed it’s easy to start listening to the wrong advice. Or you might just try to follow it all.
There’s a lot of conflicting advice going around and you need to filter it to fit your business.
Social media online marketing myths busted
Here’s a recently published article that is helpful in figuring out what’s important and what’s not.
What do you think?
Let me know what you think in the comments. What helps you get out of social media overwhelm?