30 social media myths busted

30 social media myths busted

Did you ever fall asleep while someone was talking?

If so, let me tell you a story about my college classmate Christie who kept falling asleep in our computer programming classes.

Our professor had the most boring, monotone delivery style you can imagine.

Falling asleep in class didn’t exactly impress the professor.

Since it was an advanced level class in our major, and his job references were importatnt, this affected Christie’s career prospects.

Christie almost always sat next to me in class.

We were friends, sure, but she was popular and I wasn’t.

I don’t think she consciously realized it but one of the reasons she usually sat next to me in class is because I’d wake her up.

Sometimes it was embarrassing that she sat next to me, because when she felt asleep in class …

She would slowly lean over the aisle, and almost fall out of her chair!  Fortunately I usually stopped her before she crashed noisily to the floor interrupting the whole class.

Do you do social media like this?

The way Christie handled her classes is the way a lot of solo professionals, coaches and entrepreneurs approach social media.

  1. She was good at connecting with people, much better than I was.  This helped her in her career a lot.  The problem was she’d get lost in doing this and not make enough progress on her projects.
  2. Christie was also good with the technical ins and outs of the computer programs we were studying. While this was good, it also meant she would get lost in exploring fascinating things and spend a lot more time than needed on her projects.

And so …

Everything became difficult and exhausting

Since she had a hard time focusing on what was most important, everything became difficult.  Christie was super exhausted most of the time.

Social media for business is a lot like that.

It’s important to engage with people, and if you’re doing it for business you can take it too far and waste your time.

It’s important to know some of the technical ins and outs, and keep gradually learning.   There’s someone I know who’s wasting a lot of his time on Facebook because he doesn’t understand some of the basics.  On the other extreme are many who won’t get started because they’re convinced they can’t get it right.

Getting started and not going for perfection is the best method.

At this point social media for your business can just feel very overwhelming.

When you’re overwhelmed it’s easy to start listening to the wrong advice.  Or you might just try to follow it all.

There’s a lot of conflicting advice going around and you need to filter it to fit your business.

Social media online marketing myths busted

Here’s a recently published article that is helpful in figuring out what’s important and what’s not.

30 Terrible Pieces of Social Media Advice You Should Ignore

What do you think?

Let me know what you think in the comments.  What helps you get out of social media overwhelm?

7 Comments

Evan

Reply

I thought it was an excellent piece.

It still leaves me with the question (same as with ‘relationship marketing’): how can I meaningfully engage with enough people? Unless I’m only selling high end stuff I suppose.

 

    Mark Reinert

    Reply

    Unless there is a heavily trafficked forum yuou can post in, to meaningfully engage them – aside from them seeing you frequently – probably requires getting them off the social media site ont your website, and better yet onto your email list where you then communicate with them regularly.

    Also, in terms of both engagement and volume, the best route is probably some kind of multi-media where they can experience you more than just by written word, whether audio, video, pre-recorded or live.

     

      Evan

      Reply

      I think that’s all true. I may just be getting hung up on words like ‘relationship’ and ‘responsive’.

      How on earth can I meaningfully respond to thousands of people (whether on email or whatever social media)? Unless I want to work 20 hour days (and ideally I’d rather about 10% of that time)

      At the moment I have a weekly newsletter (freebie for signing up from my website). It is growing very slowly. Also a daily update on my facebook page. Existing people seem to like it, I don’t know if it will help grow my readership – I’ve only been doing it for a couple of weeks, so too soon to tell I think.

       

        Mark Reinert

        Reply

        Well, the words relationship and responsive is different than 1×1 communication. Consider how public figures gain support for a social, nonprofit or political cause. They respond to the most common concerns, they gear their words to talk to individual people even with 1,000s in the audience. There are issues around getting Facebook posts read or emails opened, and aside from that the key is that there is repeated contact about a problem/issue they are aware they have. Consider that politicians don’t go on TV to make only one speech and that’s it. They build a “relationship” with their audience by making many, many speeches before election day comes around.

         

Mary Elaine Kiener

Reply

Lovely story, Mark! Made for a GREAT lead in to the article. That was helpful, too.

 

    Mark Reinert

    Reply

    Glad you enjoyed it, Mary, and hoping you are staying in balance and not falling asleep at inopportune moments like Christie. 🙂

     

Craig Kingston

Reply

This is a great list of social media myths. It highlights what to do and what not to do. Very helpful indeed. Social media is very complex if you’re using it as a marketing strategy, If you take the time to figure out even a small portion of it, the results in terms of SEO can be impressive. it takes a lot of patience and perseverance, however!

 

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